As part of the Aircraft Interiors Expo 2020, Airbus, Hamburg Aviation and ADS UK organized a joint pitch event.

Due to the pandemic, it had to be postponed and was now virtually made up for on May 12.

15 selected companies from the networks of Hamburg Aviation, ADS and Aerospace Valley were admitted to the pitch session to present their innovation to Airbus and ATR.The companies' presentations ranged from ideas in sustainability or energy efficiency to ideas for fire protection, new materials, catering and cabin waste.


At this, PERMALUX presented the product families "AMFE" and "eBulb", the " world' s smallest fire extinguishers". Both product series work without auxiliary energy and safely and autonomously extinguish possible fires directly at their origin.

Overall, the pitch had a very positive response. It offered all participants a good platform to present or get to know innovative products.

"The product series "eBulb" and "AMFE" are on the one hand innovative and at the same time still very new and unknown. The opportunity to present such a product to a high profile and innovation-oriented audience such as that of Airbus does not come along every day," says Thomas da Ronch, PERMALUX Managing Partner about the opportunity to present our miniature fire extinguishers as part of the pitch presentation. "As a supplier, you often don't know whether or not there is a need for these very powerful but specialized products in such a specific market as aviation. So a presentation in front of an audience from the different areas of Airbus can definitely provide important insights in terms of the further development of the product strategy in the aerospace segment." Da Ronch is very satisfied with the output of the event: "Our expectations were met, among other things, in that the pitch was able to take place despite the current pandemic situation. There was definitely some initial positive feedback from the participants. This must be followed up now."

Are you also interested in these innovative and reliable fire protection solutions for your electronic components and electrical control cabinets? Contact us at brandschutz@permalux.com or on +49 4102 4667-43, we will be pleased to give you personal advice.